Canadian Football League apparel

For four seasons, I was tasked to come up with a line of apparel  and headwear design to promote the CFL teams. Each season, I had to reinvent how the fans were going to look in the stand and how the players and coaching staff were going to be dressed on the sidelines. Below is a small sample of the huge amount of design that were produced during those years working for the Boston based shoe maker.

Client

Reebok International Limited is an American sportswear and footwear company based in Boston, Massachusetts, US, subsidiary of German group Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.

Category

Graphic Design

Apparel Design

Headwear Design

Print

Category

Graphic Design

Apparel Design

Headwear Design

Print

CFL_BlingScream-01
CFL_BlingScream-02
CFL_BlingScream-03
CFL_Argos_geometric
CFL_Argos_Retro
CFL_VancGreyCup
CFL_Oldsign
CFL_Calvillo_retired
CFL_Cahoon_retired
CFL_Strong-01
CFL_Strong-02

Portfolio

adidasapparel design

Reebok CanadaApparel design

Sid the KidApparel design

CFLApparel Design

Eric Boulé
Graphic Design & Illustration
514-895-8064